Level 30, Singapore Land Tower, 50 Raffles Place, Singapore
XR is an emerging umbrella term for all the immersive technologies. The ones we already have today—augmented reality (AR), virtual reality (VR), and mixed reality (MR) plus those that are still to be created.
XR includes immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), and MR (Mixed or Hybrid Reality). At its core, XR technology allows users to interact with extended reality environments, objects or even people as if they were in the real world. These virtual experiences create powerful emotional connections between businesses and their consumers.
Realistic 3D and 2D content augmented over Newspaper / Magazine advertisement content. Augmenting interactive 3D and video content over the advertisement will provide much better user engagement